Crantastic posted a reply:
There was a thread earlier about how to not make your images look like snap shots. I think that is the first thing to look into to get into commercial photography.
Most non-photography folks cannot tell good photography from bad. Depending on your photographic career I would hit the points of what they can "see".
The most ordinary consumer can see expression, sharpness and colour. If you get their kid to have a gleaming smile they'll pay happily. Any person with decent eyes can see an ultrasharp picture.
Above this is another level of sophistication. DOF, vignetting and ambient light photography are indicitave of more advanced tools (and probably a more advanced photographer). Most camera owners can sense it but probably couldn't say what it was that makes the images good.
The next tier is probably interior/product shots who's clients can see different lighting because they are familiar with the products.
I'm not a pro so I don't know how the markets work. However if you're getting paid you need the equipment that gives your clients the confidence that you are worth the money you are getting paid. Much of this is superficial, there is worth to just having a big flashy lens and body. We here realize otherwise but the layman only has so many cues as to what constitutes a "pro". As a business you need to hit all of those cues.
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